COUNCILS are filming filthy fly-tippers dumping their rubbish on UK streets and posting the footage on “wall of shame” websites.
And the tactic is working with one London borough reporting a 25 per cent fall in dirty dumpers in one year.
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Local authorities have been forced to take action after a 50 per cent rise in the illegal disposal of rubbish, known as fly-tipping, in the last six years.
Councils are using CCTV cameras to capture the culprits in action at known dumping spots, reports the Daily Mail.
The footage is then uploaded to council-run “wall of shame” websites and YouTube in a bid to identify the litter-bugs and to discourage others.
Members of the public are also encourage to help ID the people in the video clips helping authorities to take action against them.
Those convicted are hit with a $400 while also having to deal with the embarrassment of being shamed online.
And it seems the approach is getting results.
The borough of Barking and Dagenham in London has identified and fined 37 dumpers using the wall of shame tactic.
Council officials have also printed leaflets of culprits and sent them to homes in the area.
In the year since the borough adopted the approach, fly-tipping has fallen by one quarter.
Council leader Darren Rodwell said: “What we are trying to do is say, Look, if you are selfish and inconsiderate, expect us as the local authority to penalise you and embarrass you because this isn’t acceptable to the values of the community that we represent.
“And if you do this we will ask the rest of the community to tell us who you are and we will then find you on their behalf.”
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